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We want to get the most out of every moment. Our purpose is to invigorate life, even through challenging times.

Now more than ever, we are focusing on what really matters. Checking in on neighbors, sharing the latest scientific information, video chatting with family, friends, and colleagues—our society has stepped up in an extraordinary way to support one another. It seems the best of us emerges during the toughest of times.

I feel very fortunate to work at a company whose product can help us support our cellular health—which is health at the most foundational level. Tru Niagen® supports your levels of NAD+, which is critical to generating energy within the trillions of cells throughout your body. These levels decline not only with age but also with physiological stress on your body. Without NAD+, your cells can't function properly, and neither can you.

The science behind NAD+, Niagen®, and cellular health continues to grow at an unparalleled rate. That is why I send Tru Niagen® to my loved ones, and I encourage the Tru Niagen® community to share the science as well.

To your health,

Rob Fried

CEO, ChromaDex

Why trust ChromaDex?

Backed by Nobel prize-winning scientists with published peer-reviewed human clinical studies.
Our Scientific Advisory Board
Meet our team of leading scientists and business leaders, committed to our research and development.
Roger Kornberg, Ph.D.
Nobel Prize Winner, Chemistry
Sir John Walker FRS, FMedSci
Nobel Prize Winner, Chemistry
Rudolph Tanzi, Ph.D.
Leading Alzheimer's Researcher, TIME 100 Most Influential 2015
Charles Brenner, Ph.D.
World's Foremost Authority on NAD+ Metabolism
Dr. Bruce German, Ph.D.
Leader in Food, Nutrition, & Wellness Innovation
Brunie H. Felding, Ph.D.
Renowned Breast Cancer Researcher focused on NAD+ supplementation
David L. Katz, M.D., M.P.H., FACPM, FACP, FACLM
Leading expert in nutrition, health promotion and chronic disease prevention

Our Dedication to Science

We value and encourage strong scientific rigor and evidence behind our claims. We have a dedicated state-of-the-art research and development facility in Longmont, Colorado. Our science is global with more than 200 research collaborations through the ChromaDex External Research Program (CERP).
SEE THE SCIENCE